CEO of Central Oregon Visitors Association Announces Retirement
When Alana Hughson first started the Central Oregon Visitors Association in 1993, Bend only had 27,000 people and all of Deschutes County totaled 88,000 residents.
25 years later, COVA plays a part in more than four million overnight visitors to the Central Oregon area every year.
COVA, better known as Visit Central Oregon, is responsible for marketing all that Central Oregon has to offer in the hopes of bringing in more tourists to the area to benefit local businesses.
When it was founded in 1993, Visit Central Oregon focused on advertising to other Oregonians. As the organization continued to grow they began to promote the area to neighboring states. Now, 25 years later, Hughson said they are promoting Central Oregon throughout the west coast and plan to spread their message south and east as more non-stop flights becoming available at the Redmond airport.
Hughson will officially step down in July and said she plans to “take her foot off the gas” for a while.
Visit Central Oregon will be looking for its new CEO starting in April. Hughson said she will be accepting applications for a month before moving on to interviews and hopes to have a new CEO ready to go by July.