‘Visit Central Oregon’ CEO Steps Down

CEO of Central Oregon Visitors Association Announces Retirement

When Alana Hughson first started the Central Oregon Visitors Association in 1993, Bend only had 27,000 people and all of Deschutes County totaled 88,000 residents.
25 years later, COVA plays a part in more than four million overnight visitors to the Central Oregon area every year.
COVA, better known as Visit Central Oregon, is responsible for marketing all that Central Oregon has to offer in the hopes of bringing in more tourists to the area to benefit local businesses.

When it was founded in 1993, Visit Central Oregon focused on advertising to other Oregonians. As the organization continued to grow they began to promote the area to neighboring states. Now, 25 years later, Hughson said they are promoting Central Oregon throughout the west coast and plan to spread their message south and east as more non-stop flights becoming available at the Redmond airport.

Hughson will officially step down in July and said she plans to “take her foot off the gas” for a while.

Visit Central Oregon will be looking for its new CEO starting in April. Hughson said she will be accepting applications for a month before moving on to interviews and hopes to have a new CEO ready to go by July.

Destination Oregon: Moonlight Snowshoe Tour

In our weekly Destination Oregon, Dave Jones usually takes us around the state. However, this week he takes us along a winter activity that attracts people from all over the state, to right here in our own backyard. Bundle up–we’re going on a moonlight snowshoe tour with Wanderlust Tours!

Thanks to Dave for that adventure and thanks to Wanderlust Tours for showing Dave what to do. Catch a new edition of Destination Oregon every Thursday night on Central Oregon Daily.

The Great Outdoors: The Oregon Trail

It’s the route that hundreds of thousands of people took to migrate to the american west in the middle of the 19th century, and today, there is still evidence of the historic Oregon Trail.

For this week’s Great Outdoors, sponsored by Camp Abbot Trading Company, Brian Jennings takes us on a hike along the path that brought so many pioneers to Oregon and Bend.